Privacy Policy

Our Privacy Commitment To You

Smartdirham (we/us/our/the Company) is committed to protecting and respecting your privacy.

This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed, stored and disclosed by us.

Please read the following carefully to understand our practices regarding your personal data and how we treat it.

By setting up an account with us or using and accessing (the “Service”), you consent to the use of your personal nformation as described in this Privacy Policy.

Unless otherwise stated in this policy, by visiting (our Site) or using the mobile application we operate (our App), you are deemed to have accepted the practices described in this policy.

The Site or App may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates or to websites shared by other users.  If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies.  Please check these policies before you submit any personal data to these websites.

The effective date of this policy is 1 Aug 2020. We update this policy from time to time, so please check back regularly to stay informed of current privacy practices.

1. Information we process about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We collect and process personal information so we can provide our service to you. It’s important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Please note that we do not collect any Special Categories of personal data about you (such as details about your race or ethnicity, religious or philosophical beliefs, sex life, political opinions, trade union membership, information about your health and genetic and biometric data), and we do not collect any information about criminal convictions and offences.

The information we collect and process about you is explained in the sections below.

1.1 Information you give us

You provide information to us when you fill in forms on our Site or App, register to use our Site or App, subscribe to our service or marketing database, post material, search for a product or service, check in to a merchant’s store or premises using our mobile app, place an order on a website that utilizes Smartdirham, request further services, enter a competition or promotion, report a problem with our Site or App, complete a survey, or correspond with us (by phone, email or otherwise).

The information you give us includes your name, email address or login details, phone number, payment information (such as bank information or credit card information), purchase history and details of transactions carried out through our Site or App and our merchants, spatial data, and photograph(s) (if you choose to use this feature on our mobile application).

We ask for your explicit consent to use and process the data described above. However, some of this data is necessary for the provision of our services and the fulfilment of our contractual obligations to you, and we may rely on this as a legal basis for using the data described above if necessary.

1.2 Information we automatically collect

Each time you visit or use our Site or App, we automatically collect the following information:

We use this information as statistical data about our users’ browsing actions and patterns, for system administration, and to report information to third parties. Because we collect, use, and share this information in the aggregate, it does not identify any individual.

1.3 Information we receive from third parties

If you’re an end user of a merchant’s loyalty program, please note that we receive and send information about you to and from the merchant(s) whose loyalty program(s) you use. We also receive and send information about you to and from Google Analytics to gain insight into how you use our Site or App, to enable our chat feature and additional visitor tracking.

We ask for your explicit consent to use and process the data described above. However, some of this data is necessary for the provision of our services and the fulfilment of our contractual obligations to you, and we may rely on this as a legal basis for using the data described above if necessary.

2. Legitimate bases

We will ensure that your personal data is processed lawfully, fairly, and transparently and that it will only be processed if at least one of the following bases applies:

3. Cookies

A cookie is a small file of letters and numbers that we store on your browser. Cookies contain information that is transferred to your computer’s hard drive (or the hard drive of another relevant device). We use cookies to distinguish you from other users on the Site and App, to help us provide you with a good experience when you browse by remembering your user preferences, and to help us improve the Site and App.

Some of the cookies we use are essential for the Site or App to operate. If you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our Site or App.

Before any non-essential cookies are placed on your device, you will be shown a pop-up message requesting your consent to setting those cookies. By default, most internet browsers accept cookies, but you can choose to enable or disable some or all cookies via the settings on your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies. For further details, please consult the help menu in your internet browser.

We use the following cookies:

Google Analytics cookies. These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. These cookies collect information in an anonymous format. The specific Google Analytics cookies we use are:

__utma, which stores each user’s number of visits and the time of the first visit, the previous visit, and the current visit.

__utmb and __utmc, which are used to track approximately how long you stay on a page (i.e. a visit’s approximate start and end time).

__utmz, which stores where a visitor came from (search engine, search keyword, link, etc.).

You can opt out of being tracked by Google Analytics across all websites here.

4. Where your personal data is stored

4.1 Our storage and security

All of your personal information is stored on our secure servers and we have put in place appropriate physical, electronic, and management procedures to safeguard and secure the data we collect. Customer files are protected with safeguards according to the sensitivity of the relevant information.  Appropriate controls (such as restricted access) are placed on our computer systems. Physical access to areas where personal data is gathered, processed or stored is limited to authorised employees. Any payment transactions will be encrypted using SSL technology. Where you have a password which enables you to access certain parts of our Site or App, you are responsible for storing this password and keeping it confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site or App; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

4.2 Third parties with whom you choose to share your data

You may choose to share any information, photographs or other content that you voluntarily submit to the Site or App, and such data will become available and viewable by other merchants when you check in to the merchant’s premises using the check-in feature on our App. Once you have shared your content or made it public, that content may be re-shared by others.

If you choose to connect to social media networks from our Site or App, or post any of your content on our Site or App to those networks, then, in accordance with your social media privacy settings, the personal information that you post, transmit, or otherwise make available on the social media platform may be viewed or used by other users of those networks. We have no control over such viewing and use and cannot prevent further use of such information by third parties.

When you interact with us through social media networks, we access information about you held by that account (in accordance with your social media privacy settings). Any links to social media are not under our control and remain your sole responsibility. Any information posted via social media through our Site or App, or any third party you allow to access your content, is done entirely at your own risk. By posting to a public platform, you make that information visible to third parties who can use the information at their discretion.

Always think carefully before disclosing personal data or other information to other users or merchants, or otherwise posting personal data on the Site or App. We do not control the contents of communications made between users and merchants (although you can make a complaint about another user or merchant via email at

5. Uses made of the information

We use information held about you in the following ways:

With your express opt-in consent and where permitted by law, we also use your information to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. We will not send you any unsolicited marketing or spam, and we will take all reasonable steps to ensure that we fully protect your rights and comply with our obligations under applicable Data Protection Laws.

If you’re an existing customer, we will only contact you by electronic means (email or SMS) with information about services similar to those which were the subject of a previous enquiry by you. If you’re a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have expressly consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please notify us in writing or by email at

You can ask us or third parties (merchants) to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time at

6. How long we store your information

We only keep your personal information for as long as it’s necessary for our original legitimate purpose for collecting the information, for as long as we have your permission to keep it and/or for any periods of time prescribed by law or regulation. If you are a consumer or end user, we will delete your personal information no later than 30 days after you delete your account or send a deletion request to If you are a merchant, we will delete your personal information no later than 1 year after you terminate use of our Service.

7. Disclosure of your information

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

If you’re an end user of a merchant’s loyalty program, your information is automatically shared with the merchant(s) whose loyalty program(s) you use. These merchants have the ability to download the entire dataset you have submitted to us as a CSV file at any time.

We also share your information with selected third parties where they require access to your data to supply products and services to you on our behalf, including:

We are permitted share your personal information with any member of our group, which means any subsidiaries or any ultimate holding company and its subsidiaries. We are also permitted disclose your personal information to third parties (without contacting you in advance or seeking your consent) in the following circumstances:

8. Your rights

Under this policy, you have the right to:

You will not have to pay a fee to access your personal data (or to exercise any of the other rights) unless your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

You have the right to ask us not to process your personal data for marketing purposes. We will get your express opt-in consent before we use your data for such purposes or share your personal data with any third parties for such purposes. You can exercise your right to prevent such processing by contacting us at the Company Address, via email at, or by unsubscribing using the links contained in the marketing emails.

You may revoke your consent for us to use your personal data as described in this privacy policy at any time by emailing us at, and we will delete your data from our systems. To enforce any of the above rights, please contact us at our Company Address or via email at If you wish to enquire about the personal data any of our merchants hold about you, please contact that merchant.

We will notify you and any applicable regulator of a breach of your personal data when we are legally required to do so.

9. Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email. You will be deemed to have accepted the terms of the updated Privacy & Cookie Policy on your first use of the Site or App following the alterations. Please check back frequently to see any updates or changes to our Privacy Policy.

10. Contact

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to our Company Address or to our email at

Copyright © 2020 – Smartdirham Fz LLCand its licensors. All rights reserved.